Denim Première Vision draws to a close with a bustling edition in Milan

Following its most recent edition in Berlin last May, this season it was Milan’s turn to host Denim Première Vision. The denim fair was held on 23-24 November in the south of the city, on Via Tortona, inside one of Superstudio Più’s large spaces. Sustainable development was more of a core theme than ever, in line with our SS24 collection where the campaigns ICE (low-impact dyeing), Dry Stone (Sustainable stone-washed look) and Renim Plus (min 30% recycled cotton) stole the show.

Our area manager Margot Lopez could not hide her satisfaction. In her own words, “The first day, in particular, was amazing in terms of quality and quantity, with lots of visitors from the Italian market showing great interest in us and international visitors, including Germans, French and English.”

Many thanks to all of our supporting brands who were present at our stand, DIESEL, REPLAY, MAX MARA, ARMANI, ZEGNA, ETHICA and GUESS.

Thanks also to the fair organisers who introduced many of our products (Reo Gyp Ice Plus, Re Tango Plus, O_Lamba Lev Bio etc) in the trends talk presented by denim expert Lorenza Martello and the forum’s various specialised exhibitors.

See you at the next Denim PV!